Corporate View of Public Relations

While public relations remains one of the most misunderstood professions in the Middle East, the future of this fascinating discipline seems to take a turn toward enlightenment - even though the road to a full acceptance is yet to be mastered. The misunderstanding and...

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Managing Public Relations in Lebanon

In today's increasing corporate competitions for market share and the rapidly approaching challenges of globalization, the need to stay in the lead, not to mention in business, is the prime concern of all business managers and executives both in Lebanon and the Arab...

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